About us

Proudly Made in Melbourne

'Hid the label' is a fresh, new, Melbourne based fashion label of RMIT Alumni Hannah McMullin.

 Hid is defined by beautiful fabrics and clean lines used to create interesting technical design and detail through the art of fashion. Each fabric is carefully chosen, cut and sewn locally in Melbourne to create beautiful high quality clothing that supports the local industry.

Since graduating from University, Hannah has worked in the fashion industry in a variety of different roles including bridal, contemporary, swimwear, patternmaking, and production. Since learning to sew as a young girl, Hannah has designed and made clothing for herself, her friends and family and starting her very own label has always been her dream.

Building from her past experiences, 'Hid the label' explores various pattern cutting techniques and cultural influences while working in an ethical and sustainable environment.All items are designed and created by Hannah McMullin herself locally in her Melbourne studio.


Each item in the collections are designed to comfortably fit the wardrobes of the contemporary Melbourne women of today.Flattering cuts and relaxed fitting clothing allows people with different body types to feel fashionable, sophisticated and comfortable whilst rocking a 'Hid' garment.

Moving against the trend of fast fashion 'Hid' aims to produce garments that help cultivate a personal style with sense of longevity. Each design is produced in small runs giving the garments a level of exclusivity, keeping hid desirable and empowering each person’s individual style.

'Hid the label' proudly and passionately supports the local fashion industry embracing the skill level within our community and the resources we have available.Using innovation and exploration 'Hid' hopes to grow and learn from local and international fashion influences whilst maintaining ethical and sustainable practises.

Handmade and Designed locally here in Melbourne by Hannah J McMullin.